Eric Adams for Mayor 
Born, raised and educated in New York City, Eric Adams has been a progressive Democrat who believes that New York’s comeback starts with making sure every kid has a fair shot at a safe and secure future. His campaign for Mayor of NYC focused on showcasing himself as  a candidate fully invested with a lifetime of public service. Eric served 4-terms as a New York State Senator, was the first African-American Borough President of Brooklyn and a New York City Police Officer for 22-years.

Teaming up with the campaign team and exploring a multitude of various design solutions, we ultimately ended up going with a simple, bold and focused visual identity for Eric's campaign branding. Through a minimal yet engaging color palette and a typeface full of personality and strength, we were able to achieve a look that the team could flex easily, while being able to stand out.

Ultimatley Eric won the mayoral race with 67% of the vote.