Make it simple or complex, but never complicated. Great graphic design needs to be easily understood and unique
in its solution. A strong message can create an impact
within the viewer as powerful as the visual imagery itself. Therefore, the solution should be beautiful in the eye (and mind) of the beholder.

Consistently freelancing with the Museum of Modern Art, being Art Director and sole designer for RUSSIA! Magazine, as well as a designer at the online interactive magazine FLYP, Mattias has had great experience with a variety of clients and cultural forms of communication design. He maintains a blog, Somethink Fun, where Mattias creates unique and fun projects (almost) every day.