Today’s creative landscape is at a paradoxical crossroads. Seemingly everything has been done before; and yet, with AI generation, anything is possible. By literally anyone! Therefore the branding industry must now harness their most valuable asset: taste. This unique ability to filter, connect and curate interesting truths from the shouting masses and algorithmic trends will help brands authentically reach their audience.
As a multi-disciplined Creative Director with nearly 20 years of experience, Mattias has crafted identity systems for some of the world’s most prominent organizations. With deep expertise in visual design—along with strategy, architecture and tone of voice—his diverse skill set can help turn a brand’s mission into a dynamic and relevant brand expression.
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